Published Oct. 17, 2019
EMEA and Europe have been a major focus of ADI in recent months. In fact, ADI has opened or remodeled four branches:
- Katowice, Poland – Sep. 9
- Plzen, Czech Republic – Sep. 2
- Poznan, Poland – Aug. 1
- Prague, Czech Republic – March 4
These branch locations were strategically placed to meet ADI’s mission of being a global distributor as well as a local partner for our customers around the world.
“We’re excited to grow our physical footprint in Europe, which connects back to our global vision and business strategy to maximize vendor and customer relationships,” said Rob Aarnes, president of ADI. “ADI is always looking for more ways to provide value-adds to our customers. Being the go-to experts in their backyard helps us to provide the highest level of customer service while enhancing our stickiness that will enable us to move farther ahead of our competitors in the market.”
The expansion showcases ADI’s commitment to providing its services to all customers, online and in stores, so they can complete their projects and grow their business. More customers now have access to convenient product pickup at local branches, including one-hour pickup.
“We saw a tremendous opportunity to open these European branches and serve more of our customer base in these regions,” said David Abrahmans, ADI EMEA Real Estate Manager.
Contractors can also depend on knowledgeable ADI employees to help guide them in selecting the right product based on their needs. For example, Eastern Europe customers have a higher demand for video production and AV, both pro and residential, while customers in the Czech Republic purchase more fully integrated solutions across product lines. ADI team members at these new locations are fully versed to assist with product selections in these categories.