Stu Tisdale is the Senior Vice President and Chief Experience Officer for ADI, responsible for setting the strategic direction and managing the company's digital footprint to deliver a leading omnichannel customer experience across all touchpoints. He oversees the company's e-commerce websites and apps, digital marketing, loyalty programs, strategic pricing, data science and analytics, creative services and technical sales support.

Focused on delivering an exceptional omnichannel customer experience, Stu drives initiatives to enhance the customer journey across all channels. He has played a key role in leading numerous strategic initiatives including online shopping and e-commerce platform enhancements, cloud-based pricing, touchless ordering, ADI Pro Rewards, analytics, AI/ML-powered sales tools and more.

Stu also leads all Voice of the Customer initiatives for the company, ensuring customer feedback is integrated into all product and services offerings. Additionally, he plays a vital role in cultivating M&A opportunities to accelerate ADI's growth, resulting in seven acquisitions since 2020.

Stu is an accomplished leader with deep expertise in B2B marketing, digital strategy and commercial excellence. Previously, he served as Vice President, Strategy and Commercial and has held a variety of roles within the company's marketing and category management functions. Prior to ADI, Stu held roles in product management and marketing at Henry Schein, Inc.

Stu is an active member of the National Association of Wholesale-Distributors and frequently participates in speaking engagements focused on digital transformation and e-commerce. He holds an MBA with dual concentrations in Marketing and Finance from Fordham University Graduate School of Business, along with a Bachelor of Arts in Economics (with honors) from Fordham University.

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