ADI, a leading wholesale distributor of security, AV and smart living products, has been recognized as Enterprise Distributor of the Year by the B2B eCommerce Industry Awards.  

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The award celebrates organizations that redefine what’s possible in B2B commerce - setting new benchmarks for digital innovation, customer experience, and omnichannel excellence. ADI earned this distinction for its bold transformation into a truly digital-first distributor, guided by a clear vision to deliver a faster, smarter, and more intuitive purchasing journey for the 110,000+ professionals it serves worldwide.

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ADI’s recognition reflects its multi-year strategy to modernize the customer journey and build a unified digital ecosystem that supports complex B2B buying needs. Over the past year, the company launched a new eCommerce platform built on a modern React framework, delivering significant improvements in site speed, navigation, and scalability. ADI also deployed AI-powered product discovery through its integration with Coveo, enabling search results that adapt dynamically to customer behavior and eliminating friction within the purchasing process.

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ADI continued to elevate its digital value proposition with a series of high-impact innovations: real-time dynamic pricing powered by PROS, a reimagined post-purchase experience through Narvar, and the launch of ADI Pro Rewards — an omnichannel loyalty program that has rapidly driven adoption and repeat purchases. These enhancements are fueled by a relentless feedback-driven development cycle, ensuring every update is informed by customer insights and keeps their needs at the heart of platform evolution.

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“Being recognized as Enterprise B2B eCommerce Distributor of the Year is a tremendous honor and reflects the dedication of our teams who are committed to transforming how our customers engage with ADI,” said Stu Tisdale, Chief Experience Officer of ADI Global Distribution. “We set out to build a digital experience that delivers speed, intelligence and consistency across every interaction, and this award validates the impact of that work for our customers and suppliers.”

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The results of ADI’s digital transformation are already visible across customer engagement and revenue. The new platform has significantly increased site speed and discoverability, driving double-digit growth in eCommerce revenue and expanding digital adoption across the company’s product categories and channels. Since last year, ADI has seen nearly a 10% increase in customers purchasing digitally with 44% of ADI’s customer base buying digitally, and more than 70% engaging through the website or mobile app. These outcomes demonstrate how ADI’s sustained investments in digital capabilities and customer experience are driving more customers to choose ADI as their preferred partner.

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“It was our privilege to name ADI as Enterprise Distributor of the Year in this year's B2B eCommerce Industry Awards, Americas region. This recognition in a competitive category reflects their exceptional achievements, including delivering modern digital experiences with a focus on site speed, search, pricing, as well as an impactful loyalty program,” said Brett Sinclair, Founder & Director of B2B eCommerce Association, B2B eCommerce Industry Awards. “Their commitment to continuous optimization shows in the results; ADI’s work reflects a customer-first approach backed by strong execution, and this award is very well earned,” Sinclair adds.

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