Leadership Team

Meet the Leadership Team Behind ADI

Rob Aarnes

President, ADI Global Distribution

As President of ADI Global Distribution, Rob leads more than 2,800 dedicated team members across the globe. In 20 years of executive experience, Rob has held senior leadership positions in sales, business development, and operations in retail, distribution, manufacturing, and private equity; including multiple Fortune 500 companies.  Rob holds a bachelor’s degree in political science from the United States Naval Academy and an MBA in sales management from San Diego State University.

Bob Appleby

VP and General Manager, North America

Bob oversees more than 1,300 team members in North America across 108 branches, nine distribution centers and two support centers. Bob has more than 18 years of domestic and international business development, sales, category management, marketing and strategic finance experience with two Fortune 500 companies and a Big Four accounting firm. Bob is responsible for the overall leadership of the North American business.

Hemant Trivedi

VP and General Manager, EMEA

Hemant joined ADI as a part the acquisition of Gardiner Security in EMEA. He was previously Sales Director for the UK, Country Leader in the UK, and Regional Business Leader for several different regions. Hemant was inducted into the ACS Presidents Club in 2007 and was named EMEA Leader of the Year in 2016. He is also the first European team member to be inducted into the ADI Hall of Fame in 2018.

Devinder Singh

Director, ADI APAC

Devinder leads ADI APAC with a focus on driving outstanding growth while positioning ADI as the distributor of choice in the region. He works to grow revenue, EBITDA and Operating Cash Flow in the India market.

Marco Cardazzi

Global VP Marketing

Marco is responsible for implementing all marketing strategies across the Americas, EMEA and India through oversight of the Category Management, Marcom and Events, and Pricing teams. He ensures consistent year-over-year revenue and profitability by establishing key vendor relationships and establishing key growth initiatives, including new suppliers, new products and implementation of the Expo program to drive vendor and customer loyalty.

Allie Copeland

Global VP Operations

Allie is responsible for advancing ADI’s overall customer experience by leading functional areas that include warehouse operations, safety, purchasing and inventory, logistics, asset protection, and real estate. Allie has spent her career in industrial distribution, serving in a diverse range of roles, including sales, business development, marketing and operations. She holds a Bachelor of Science in Organizational Leadership from Penn State University and a Master of Industrial Distribution from Texas A&M University.

Deirdre Hill

Global General Counsel

Deirdre is responsible for all legal aspects of the business and provides counsel to the executive and functional leadership teams. In her role, Deirdre drives commercial excellence and supports key growth initiatives by identifying risk, managing costs, streamlining processes and ensuring compliance with company policies and procedures.

Cynthia Menna

Global VP Business Development

Cynthia leads ADI’s efforts in driving Commercial AV and Enterprise Connectivity in a global platform. Cynthia joined ADI in 2014 with more than 15 years of industry experience, having worked for a leading commercial AV distributor and in a variety of leadership positions. At ADI, she launched and subsequently lead ADI’s Commercial AV Organic Acquisition in NA. In 2017, she became VP Business Development and has since generated new business opportunities in both the Pro AV and Enterprise Connectivity spaces.

Laura Phelan

Global VP Digital Experience

Laura is responsible for driving ADI’s digital transformation through oversight of digital marketing, e-commerce and demand generation to improve the customer experience and generate revenue. She deploys new strategic and tactical plans to grow our digital footprint in the market and support ADI’s established business goals. Laura has more than 15 years of experience developing digital infrastructure and innovation to support digital marketing, advertising, pricing and sales.

Kevin Prush

Global VP and CFO

Kevin is responsible for leading the global finance team across all regions. Creating reliable short- and long-range forecasts, and developing, implementing, and executing budgets are key elements of how the finance function helps drive results within the business. Kevin is also responsible for driving ADI corporate strategy, evaluating potential investment opportunities, enforcing expense management policies, managing working capital efficiently and communicating business results.

Tom Pucci

Global VP Human Resources

Tom leads the global alignment of human capital strategies to ADI business initiatives. Tom drives overall organizational effectiveness by fostering a performance-based culture and subsequent talent structure. He ensures ADI’s long-term talent sustainability through effective talent reviews and planning and serves as a key change agent and culture driver for the organization. He partners closely with all Resideo HR Centers of Excellence and HR Operations to drive efforts and results in alignment with business needs.

Stu Tisdale

Global VP Strategy and Commercial Excellence

Stu leads the development and deployment of strategic initiatives and commercial excellence throughout the Americas, EMEA and India. He is responsible for enhancing ADI’s commercial capabilities through digital transformation initiatives in sales enablement, strategic pricing and advanced analytics as these capabilities are fundamental to accelerating organic growth in a highly competitive environment. Stu holds a Bachelor of Arts in Economics with honors from Fordham University and a Master of Business Administration with a dual concentration in Marketing and Finance from Fordham University Graduate School of Business.